The Why Layer for AI
AI knows what.AI is learning how.ProustMe captures why.
ProustMe creates clean, original, unscraped, multilingual, globally sourced structured human-experience data—designed to capture the context behind human thought, behavior and decision-making.
Human Experience Data Infrastructure for AI · Artificial Intelligence. Authentic Stories.
The internet contains what humanity published.
It does not contain everything humanity knows.
- What we remember.
- What we regret.
- What we learned.
- What changed us.
- Why we decided.
- What happened next.
Most human experience has never existed as machine-readable data.
ProustMe originates it.
Don't clean the internet.
Create better data.
What
The internet gave AI access to enormous amounts of human knowledge and expression.
How
Reasoning, coding, video, demonstrations and task data are teaching AI how to solve problems and perform increasingly complex actions.
Why
The hardest layer cannot simply be scraped or observed. Human motivation, memory, meaning, culture, relationships, aspirations, values, emotion and lived context must be intentionally elicited from people.
ProustMe is building
the Why Layer.
ProustMe is building the world's first structured database of human experience. That database provides the foundation for the Why Layer for AI—enabling richer human understanding of context, motivation, meaning and decision-making.
We make models more human.
A New Economic Layer
The Contributor Economy for Human Experience.
The creator economy rewarded what people created.
The gig economy rewarded what people did.
The attention economy monetized what people watched.
ProustMe introduces another participant into the AI economy:
The human whose experience creates the data.
Human experience has value.
Aligned Economics
Humans create the experience.
ProustMe creates the infrastructure.
We create the value together.
50%
Human Experience Network
50%
ProustMe
ProustMe is designing its contributor economy so that 50% of qualifying licensing economics flows to the Human Experience Network.
Contributor participation, eligibility, allocation methodology and qualifying licensing economics are subject to applicable program terms and legal requirements.
The hardest human dataset is why.
The internet can tell AI what humanity has said.
Video can show AI what humanity does.
ProustMe captures the context behind why humans think, choose, believe, remember, aspire, stay, leave, succeed and fail.
Not scraped.
Created with humans.
ProustMe uses AI-enhanced conversations and structured questioning to originate human-experience data from perspectives, memories, motivations and context.
Those interactions become clean, structured, permissioned human-experience data with provenance.
01
Human
02
Elicit
03
Structure
04
Provenance
05
Permission
06
Machine Use
Original · Unscraped · Permissioned · Structured · Multilingual · Global · Context-rich · Provenance-aware
Human experience doesn't stand still.
People change.
Decisions produce outcomes.
Beliefs evolve.
Memories acquire new meaning.
ProustMe captures human experience across time—creating something static datasets cannot:
Longitudinal human intelligence.
The data grows because people do.
For AI Builders
Human intelligence that isn't already on the internet.
ProustMe originates a new source of permissioned, human-experience data for authorized AI applications.
Potential applications
- Model Evaluation01
- Alignment Research02
- Reasoning03
- Retrieval04
- Personalization05
- Cultural Intelligence06
- Agent Grounding07
- Longitudinal Modeling08
Human experience is local.
Human understanding must be global.
173
Countries
11
Languages
Culture changes how people remember, decide, interpret, relate and understand.
Building more human AI requires understanding those differences.
The moat isn't the interface.
It's the origination system.
Origination
Creating new human-experience data.
Structure
Making human experience machine-readable.
Provenance
Preserving human origin.
Permission
Preserving authorized use.
Longitudinality
Understanding change across time.
Network
A growing contributor ecosystem.
Two sides.
One human data network.
For People
Your experience contains intelligence that may never have existed as data.
Contribute your experience to a permissioned human data network—and participate in the value it creates.
For AI Builders
The human data your models need may not exist yet.
Access a new source of permissioned, human-originated experiential data designed for authorized machine use.
ProustMe connects human experience with the machines learning to understand it.
Before ProustMe, Mark Bolding spent decades in casino player development and customer acquisition—working at the intersection of human behavior, data, relationships and lifetime value.
One principle stayed with him:
“Make it right with the gambler.”
ProustMe extends the principle to the AI economy:
Make it right with the human.
The Internet
captured what we published.
AI learned
from what the Internet contained.
But humanity
is larger than the Internet.
PROUSTME
The Why Layer for AI.
Building the world's first structured database of human experience.